NVIDIA & AMD have shirked their responsibilities and have gotten greedy. Both have seen a reduction in the percent improvement versus the percent price increase, but they hide it well.
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We’ve gone through about a decade of GPU data to look at NVIDIA’s and AMD’s release patterns. We did this with the goal of shining a spotlight on the price creep of Nvidia’s XX60 series GPUs, AMD’s identity crisis, & how long it’s taken both companies to release a $200-$250 GPU within a given generation. We counted the days between the high-end launch and the $200-$250 launch for each generation, as well as the gap til the sub-$200 launches, to get a better idea for how the timelines have stretched over time. More importantly, we’re looking at the false impression created of “generational” advancement or improvement, masked by sharing a name as the previous generation, but misleading by increasing the price one step up.
You can see our review of the not-so mid-range RTX 3060 here:
And the also not-mid-range AMD RX 6700 XT:
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TIMESTAMPS
00:00 – Intro
02:22 – Price Creep
06:06 – Nvidia: Price-for-Performance Increase
08:36 – Nvidia: Days to $200 GPU
12:03 – Meanwhile, AMD
13:09 – AMD: Days to $200 GPU
14:25 – AMD’s Identity Crisis
17:00 – Conclusion
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Host, Writing: Steve Burke
Video: Keegan Gallick
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