How Pepsi lost NASCAR's Soda Wars

How Pepsi lost NASCAR's Soda Wars

NASCAR Pro Sports

#PepsiNASCAR #SodaWars #ColaWars

It should be no surprise Pepsi has had a strong history in NASCAR, especially with its beginnings in North Carolina. The PepsiCo company has sponsored various NASCAR Cup Series drivers such as Darrell Waltrip, Jeff Gordon, Kasey Kahne, and Dale Earnhardt Jr through its Pepsi, Mountain Dew, and Aquafina brands. It has also quenched the thirst of millions of NASCAR fans throughout the years. Myself included. However, as of recently, it has been evident Coca Cola is killing Pepsi in the cola wars and the soda wars. It’s not even close. Therefore, today it’s time to go over Pepsi’s history and just how they lost the soda wars.

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